October 2003

FEATURED ARTICLES

Color Happens in Our Brains

Key Concepts on Color

Seven Steps to a Successful Promotional Campaign

MJM's Best of the
Web Resource

 

We are pleased to present our October issue of The MJM EDGE, our free monthly newsletter for marketing, communications and creative professionals. This launch issue features a checklist for you to use when approving proofs. The MJM EDGE also features a library of graphic design training tips filled with essential information and artwork case studies. Finally, check out MJM's Resource Center which contains a collection of over 200 links to the best websites in eight categories. We search the Web for the best of the best and serve up new links each and every month!

COLOR HAPPENS IN OUR BRAINS
Designers use color to communicate, but ironically, talking about color can be difficult and frustrating. Because color is our business, we spend a lot of time trying to communicate with you about your color needs.

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KEY CONCEPTS ON COLOR
RGB and CMYK have different gamuts. A gamut is the range of different colors that can be seen or reproduced. Notice the difference between the CMYK gamut of a typical print job compared to the RGB gamut of a typical monitor.

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SEVEN STEPS TO A SUCCESSFUL PROMOTIOANL CAMPAIGN
Successful promotion campaigns don't happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.

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The MJM EDGE is a free newsletter from MJM. Our newsletter contains no third-party ads, no annoying re-directs, no misleading purpose. It is simply our community outreach effort. The MJM EDGE is a publication of MJM. The material it contains is copyright 2003 and cannot be reproduced without first receiving our permission.

MJM provides a unique offering of digital production, printing, promotional products and graphic services to support the communications, marketing and fulfillment needs of corporations, agencies and non-profit organizations. You can call us toll free at 877.296.8980.

OUR PROMISE. We are a printer and we produce The MJM EDGE to build relationships, not destroy them. The one thing we won't share is our contacts, and we'll respect your time as if it were our own. If you really like The MJM EDGE, why not share? If not, be spared. At any rate, thanks in advance for thinking of us when you print.

Call MJM Graphic Communications today!
301-296-8940

15914 Indianola Drive, Rockville, MD  20855
tel 301-296-8940, fax 301-296-8950, toll free 877.296.8980
info@mjmprinting.com